BOOKS

Why Purpose Matters

And How It Can Transform Your Organisation

Each of us has a desperate yearning for meaning and purpose but very few of us find it or are able to live it out in the organisations we work for.

In Why Purpose Matters, Rodney Howard and co-author, Nicholas Barnett, explain how organisations can discover their purpose and then through an authentic and sustained leadership commitment, embed it in their culture and make it their new way of organisational life.

Ultimately, this book is about transformation that shapes a whole new organisational identity from the inside out and adds new focus and energy to employee endeavours.

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“My many discussions with Rodney Howard and Nick Barnett have evidenced to me that they understand deeply the intrinsic nature of purpose and the value it can deliver. If purpose is something you and your organisation have a genuine interest in then I commend this book to you.”

— Peter Nash, National Chairman, KPMG Australia

“Follow their code on Purpose, and you will be the richer for it.”

— Peter Wilson AM, National President Australian Human Resources Institute and World President, World Federation of People Management Associations

“Our purpose has also helped our employees to find much more meaning in what they do.”

— Ben Walsh, Managing Director and Pacific Leader, Mercer

“Our purpose will be responsible for delivering superior financial performance through greater employee engagement and higher discretionary effort.”

— Peter Acheson, Chief Executive Officer, Peoplebank

“As leaders, one of our main roles is to align our people around a shared purpose and values.”

— Brian Cook, Chief Executive, Geelong Football Club

“A heightened sense of positive purpose is what our organisations, our businesses and our society desperately need.”

— Tim Costello AO, Chief Advocate, World Vision Australia

“Purpose is a greater motivator than dollars.”

— Bryan Lipmann AM, Chief Executive Officer, Wintringham

 “Purpose has been far more transformational than I could have possibly imagined.”

— George Savvides, former Managing Director and CEO, Medibank